About us

Story

The concept of purecrystals.shop emerged from a recognition of the challenges within the crystal market. While crystals are available on other platforms like Etsy and Amazon, the lack of specialisation on these marketplaces has led to an inundation of low-quality and unethically sourced products. Many manufacturers and larger factories prioritise mass production over quality and ethical sourcing practices, flooding the market with subpar offerings. As a result, quality crystal businesses often struggle to stand out amidst the noise, making it challenging for customers to find reputable sources. This realisation sparked the need for a dedicated platform where customers could confidently explore a wide selection of crystals and rare minerals from top suppliers, all in one place.

At Pure Crystals, our mission is to provide

1. a platform to revive the visibility of local independent crystal shops, offering them a specialised space to showcase their unique items
2. a curated selection of crystal suppliers, ensuring that customers have access to the finest high-quality crystals available
3. a trusted space where customers can shop with confidence, knowing that the products are ethically sourced, and the packaging is eco-friendly

We extend our heartfelt gratitude to our valued customers and sellers, whose support and contributions are essential to the future success of our platform. Together, we are creating a community dedicated to the healing energy, beauty, authenticity, and ethical sourcing of crystals and rare minerals.

Source

Here at Pure Crystals, we are passionate about sharing the peace and positive energies of working with healing minerals. That's why we prioritise sustainability and ethics in everything we do. We understand that the way crystals are sourced affects not only their metaphysical energies but also the environment they come from. Since the launch of our platform, we have been dedicated to building strong relationships with vetted suppliers who prioritise ethical practices. Our trusted crystal businesses work exclusively with independent miners, ensuring that crystals are mined under safe and ethical conditions. They believe in fair wages for workers and strive to keep the cash flow within the local communities where the minerals are sourced. Once mining pits are exhausted, they are responsibly covered and filled with their original soil, minimising environmental impact.

We recognize the immense power of crystal energies and understand the importance of respecting both the people and the land from which these gemstones are sourced. Together, we can make a concerted effort to honour the Earth. Just as we at Pure Crystals are committed to using ethical suppliers, we encourage our customers to do their part by purchasing crystals from trusted, reputable vendors. By joining forces and showing care for the planet, we can ensure that the positive, healing metaphysical energies of crystals continue to benefit us all.

Service

Ensuring that all Pure Crystals customers receive high-quality crystals is paramount to our mission of sharing the metaphysical healing properties of these remarkable gems with the world. We are committed to providing exceptional customer service and strive to address any inquiries promptly, whether through our chatbox, where our team aims to respond within minutes, or via email within 24 hours.

By choosing purecrystals.shop, customers not only gain access to top-quality products but also support reputable local businesses. Additionally, we are dedicated to promoting environmental sustainability by ensuring that all packaging from our sellers is either biodegradable or made from fully recycled materials. Where this is not yet feasible, we prioritize packaging that is 100% recyclable, with the aim of transitioning all packaging to biodegradable materials by the end of 2025. Thus, by purchasing from our sellers, customers are not only acquiring exquisite crystals but also contributing to the pursuit of global environmental sustainability.

We extend our gratitude once more to all our valued customers for choosing Pure Crystals. It is our sincere hope that these crystals will continue to bring you balance and positive energies, while collectively working towards a more sustainable future for our planet.